It is my wish that everyone reading this is healthy and well. We are now living in a “new normal” and many companies have had to adapt to a virtual work environment during the current global pandemic. Some companies have had to adapt their business model entirely and pivot. Most of us have had to leave behind the days of traveling for conferences and doing in-person networking. The new reality has pushed us to perform our work...
Learn MoreProfessional Background Katherine (Kit) Brown-Hoekstra is an award-winning writer and consultant with a background in the life sciences and 25+ years of experience in the technical communication field. She is currently the Principal for Comgenesis, LLC, which provides consulting services and training to clients on internationalizing and improving the usability of their documentation, developing a coherent content strategy and content model, as well as more traditional technical writing and editing...
Learn MoreThis article complements my presentation entitled Pricing Strategies in a Service Industry offered at the 2020 ATA Annual Conference. Pricing is a major lever in business profitability. According to Deloitte, a 1% improvement in pricing, holding everything else constant, can boost company profits by roughly 11%.[1] That is a much greater impact than what is typically achieved by improvements in costs (both variable and fixed) or volume sold, again holding all other variables...
Learn MoreISO 17100:2015 Translation services – Requirements for translation services By: Monika Popiolek, ATA TCD Newsletter and Blog contributor and ISO/CEN industry standards expert ISO 17100:2015 Translation services – Requirements for translation services Published: 2015 (Ed. 1) Due for review: The standard was reviewed and confirmed in 2020, therefore the 2015 version remains valid. Number of pages: 19 Type of standard: requirements standard Technical Committee responsible: ISO/TC 37/SC 5 Translation, interpreting and related technology WG...
Learn MoreA few years ago, I was walking around the ballroom at the Welcome Celebration on the first night of the ATA Annual Conference alongside one of my Project Manager colleagues. As we made our way around the tables of all the different ATA divisions, we asked each other, “Where’s the table for the PMs?” This set the stage for a group within ATA for PMs to meet one another and to network, and it took the form of a Special Interest Group within the Translation Company...
Learn MoreWhen we planned for this year, it’s safe to say that no one expected 2020 to be what it has turned out to be thus far. During this diffcult time, one small source of comfort is knowing that we are all in this together. The pandemic is affecting almost everyone around the world, so the support of family, friends, and colleagues is more important than...
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