Posts by Administrator

Letter from Marina Ilari, Administrator of the ATA TCD, Fall 2020

Posted by on Oct 13, 2020 in ATA-TCD News Articles, ATA-TCD News, Issue 6, Fall 2020

It is my wish that everyone reading this is healthy and well. We are now living in a “new normal” and many companies have had to adapt to a virtual work environment during the current global pandemic. Some companies have had to adapt their business model entirely and pivot. Most of us have had to leave behind the days of traveling for conferences and doing in-person networking. The new reality has pushed us to perform our work...

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Interview with Kit Brown-Hoekstra, Distinguished Speaker of the TCD for the ATA conference

Posted by on Oct 10, 2020 in ATA-TCD News Articles, ATA-TCD News, Issue 6, Fall 2020

Professional Background Katherine (Kit) Brown-Hoekstra is an award-winning writer and consultant with a background in the life sciences and 25+ years of experience in the technical communication field. She is currently the Principal for Comgenesis, LLC, which provides consulting services and training to clients on internationalizing and improving the usability of their documentation, developing a coherent content strategy and content model, as well as more traditional technical writing and editing...

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Pricing Primer for Language Service Providers

Posted by on Sep 18, 2020 in ATA-TCD News Articles, ATA-TCD News, Issue 6, Fall 2020

This article complements my presentation entitled Pricing Strategies in a Service Industry offered at the 2020 ATA Annual Conference. Pricing is a major lever in business profitability. According to Deloitte, a 1% improvement in pricing, holding everything else constant, can boost company profits by roughly 11%.[1] That is a much greater impact than what is typically achieved by improvements in costs (both variable and fixed) or volume sold, again holding all other variables...

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Four Project Managers shed light on their careers, challenges, and futures

Posted by on Sep 16, 2020 in ATA-TCD News Articles, ATA-TCD News, Issue 6, Fall 2020

A few years ago, I was walking around the ballroom at the Welcome Celebration on the first night of the ATA Annual Conference alongside one of my Project Manager colleagues. As we made our way around the tables of all the different ATA divisions, we asked each other, “Where’s the table for the PMs?” This set the stage for a group within ATA for PMs to meet one another and to network, and it took the form of a Special Interest Group within the Translation Company...

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Letter from Marina Ilari, Administrator of the ATA TCD, Spring 2020

Posted by on May 5, 2020 in ATA-TCD News Articles, ATA-TCD News, Issue 5, Spring 2020

When we planned for this year, it’s safe to say that no one expected 2020 to be what it has turned out to be thus far. During this diffcult time, one small source of comfort is knowing that we are all in this together. The pandemic is affecting almost everyone around the world, so the support of family, friends, and colleagues is more important than...

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