Nimdzi Insights on Industry Impact of COVID-19 The ATA-TCD interviewed Renato Beninatto, CEO of Nimdzi Insights, on the industry impact of COVID-19. Q: What impact do you foresee that COVID-19 will have in our industry? COVID-19 has evolved into a global event impacting public health as well as the economy. These are uncertain times, and we don’t have all the answers, but looking at past major crises around the world, we can venture into speculation about some likely outcomes. In conversations with LSPs, we have found players who have seen volumes double in the last few weeks while others have seen their business completely disappear, especially in the case of conference interpretation. It is often said that In Chinese, the word “crisis” is composed of two characters, one representing danger and the other, opportunity (even though this is one of the most quoted language-related misinterpretations, it serves a good purpose here). Considering that one of the key characteristics of the language industry is that it has so far been impervious to crises, it is safe to assume that while some segments will see a drop in demand for language services, others will spike. As a result of the quarantine efforts imposed all over the world, Virtual Interpretation Tools –...
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